By adopting fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Lego has found a way to keep their interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.
To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden toys. It had not been before the following season that they started using a fresh plastic-injection moulding machine to generate plastic stones, which quickly gave these people an advantage above their competition in the booming post-war marketplace.
In 1949, they began producing the bricks with studs built in to enable them to content together. It was a key version, making the bricks far more stable and durable. Later, in 1958, they manufactured a major improvement with the opening my website of what is known while the “stud and joining system”, which ensures that almost every Lego stone fits with any other brick. These two essential iterations happen to be why Profano sets made 40 years back still interlock seamlessly with those constructed today.
Through the years, Lego seems to have kept their finger on the pulse of pop customs by partnering with big-name franchises just like Star Battles and Harry Potter. It has also appreciated the community of adults that happen to be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a array of sets including the Back to the Near future DeLorean time machine and a set of woman Nasa researchers.
